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Pinellas Park, Florida, United States
I founded Core Business Solutions with the goal of helping business owners improve operating results, add value, and recapture the energy and passion that was present when the business was new. We also have the expertise to assist start-up companies create the foundational structure needed to provide the best opportunity for the business to grow and prosper in uncertain economic times. Our goal is to help the business entrepreneur/owner, through mentoring and coaching, develop or enhance managerial skills while providing that independent and objective advice and expertise usually provided by a board of directors.
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Saturday, October 16, 2010

Importance of Branding Your Company

It is said "you can't judge a book by its cover." But people do. It is the packaging
that sells it. The title and design of the cover will make all the difference in its
appeal. You can do the same to develop a big booming business with something called BRANDING.

Branding is the immediately recognizable "ah-ha there it is!" That is what you want
in your product and especially your business. People may see it as in a picture, or hear it in a phrase that
identifies the product or service as the one that focuses on them and their desires. Upon entering the brain
through the eyes, ears, or both, good feelings are triggered and drug-like chemical
reactions in the body flood all nerve receptors with desire for the product.

Branding is a form of mesmerism by easy memorization to your prospects, who
then become customers, because when they go to buy the product they think of
you. You get famous through branding. The brand is you, how you get known,
how you get success, and how you will get to charge more for what you have or
do. The jingle they cannot get out of their heads screams at them to buy and try
your product. It is a response, not a choice, because people know what they
know, and through branding what they know is your product.

Branding makes your product sexy, seductive, irresistible, and "must have."
Coming up with tactics for branding is your chance to be creative. Come up with
an overwhelming benefit of your business above what other businesses have and
make it catchy. Make it sing an opera, dance the twist, and sparkle like fireworks. This is what drives your
marketing into the minds and hearts of your market.
Be bold, be different, one-of-a-kind, outstanding, magnetic! Use branding to
be what only you can be and people will buy when you fill their need.

Here are some things people need:
  • They need things FAST. 
  • They need things that make them FEEL GOOD. 
  • They need things that ELIMINATE  PROBLEMS. 
  • They need things that ACCOMPLISH GOALS for them. 
  • They need things that FILL VOIDS in  their life. 
  • They need SECURITY. 
  • They need to BE IMPORTANT. 
  • They need LOVE. 
  • They need BARGAINS. 
  • They need HOPE. 
  • They need RELIEF. 
  • They need a FRIEND and ALLY. 
  • They need to SURVIVE and THRIVE. 

Satisfy any of these cravings once for your customer and you can add one
product after another to your business and the customer will buy. It will be
because YOU are the brand the customer has gotten to know with
fondness and learned to trust. Get personal with customers and keep in

          When Dave Thomas started doing commercials for his Wendy's Restaurants, the business revived
from its slowdown because people could see what a likable guy he was. Take what you do and present it to the public over and over in advertising and promotion and prove it in performance to your buyer.

Let's say your business fills the need in people to have what they want fast. Here
are a couple successful slogans that went far to brand these companies. For
Domino's Pizza - "30 minutes or it's free." For Federal Express - "When it
absolutely, positively has to be there overnight."

Such branding made an impact, made a reputation, and made sales. If you want
to establish yourself in business, you can have no better strategy than branding. It
is how cotton swabs become Q-tips, how tissue became Kleenex, how a copy
became a Xerox. Branding is what makes franchises so successful. You pay a lot of money for a
franchise because if you work at it, it is sure to work, because it is already
branded. McDonalds Restaurants are found worldwide as well as next door.

Brand yourself, your business, with the right ideas to motivate and excite, and
whenever people think of your product or service, they will think ONLY OF YOU!

Core Business solutions can help you Brand your company.

Remember: To get your business to the top, you must get off your bottom."

In the next few weeks I'll post another article to help business owners work "on" their business.
Until Next Time : Live Simply, Speak Kindly, Care Deeply, Love Generously and Live In The Moment

All The Best,

Walt Morey

Core Business Solutions

Executive Business Advisor Accredited by the Institute for Independent Business


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