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Pinellas Park, Florida, United States
I founded Core Business Solutions with the goal of helping business owners improve operating results, add value, and recapture the energy and passion that was present when the business was new. We also have the expertise to assist start-up companies create the foundational structure needed to provide the best opportunity for the business to grow and prosper in uncertain economic times. Our goal is to help the business entrepreneur/owner, through mentoring and coaching, develop or enhance managerial skills while providing that independent and objective advice and expertise usually provided by a board of directors.
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Saturday, May 29, 2010

Difficult Decision? ------Yes - Sleep On It!

It is official!  If you have a very tough decision to make - you are much better to 'sleep on it'.

A team of Dutch scientists has come to the conclusion that if you are making a simple and basic choice, like deciding which peanut butter to buy, then a conscious decision is better. However, these same scientists found that as the decision gets more complex and important, you're more likely to make a better quality decision if you 'sleep on it'.

A study in the journal "Science" gave the results of a series of tests which appeared to demonstrate that people who relied only on conscious thought processes tended to perform worse when decisions became more complex than those who were able to 'sleep on it'.  The research team explained that the problem with conscious thought is that the brain can only focus on a few things at the same time, which can lead to some aspects being given undue importance.

Lead researcher Dr. Ap Dijksterhuis said "The take home message is that when you have to make a decision, the first step is to gather all the information necessary for the decision. By going through this collecting process you begin to break down all the different parts of the decision as you think about each part of the information you need."

Once you have all the information, you have to decide and this is best done with conscious thought for simple decisions, but left to unconscious thought - to 'sleep on it' - when the decision is complex.
William Golding said  "Sleep is when all the unsorted stuff comes flying out as from a dustbin upset in a high wind."

Jonathan Schooler of the University of British Columbia in Vancouver told Science that "too much (conscious) reflection could be detrimental in some situations."

Strategic planning for a business involves many complex decisions that should be reviewed and thought through over time and this is why I explain to anyone who is doing business planning of any kind to understand that this 'is a process, not an event.' 

In about 2-3 weeks or so I'll review another subject designed to provide business owners with information they can use to help them work "on" their business.

Until Next Time : Live Simply, Speak Kindly, Care Deeply, Love Generously and Live In The Moment

All The Best,

Walt Morey

Core Business Solutions

Executive Business Advisor Accredited by the Institute for Independent Business



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